Thursday, April 8, 2010

Here Comes the Choo Choo Train! Woo! Woo!

A few days ago I was enjoying some nightly television. I have no idea what I was watching, but I was really looking for background noise as I cleaned my room. But a particular commercial caught my interest. Two little boys were playing with their cars, trucks, and planes and were alluding to the inconveniences of traffic, flying regulations, and gas prices. I said to myself, “Amen brothers. But where are you going with this?” The commercial then went to a different little boy playing with his train set in his attic and commenting that the train is on time and ready to depart. Who knew this insanely crafty marketing scheme was for Amtrak?! With the recent traveling annoyances and people not being able to spend money like they used to, Amtrak is seizing the opportunity to bring in customers. I am on board for this transition (no pun intended). Yes, your journey may take longer, however, it is a lot cheaper. Not only is it cheaper but you are also investing in a more unique way to travel. You have the opportunity to see this great country in a really different light. I once took a train from Canada, through upstate New York, to New York City with my mom and sister. It was a really awesome experience. The entire environment of sleeping and dining on the train adds a special touch to your trip. I feel this shift towards a return to trains as a means of transportation says a lot about America today. We are uneasy and nervous about the future so we are returning to original comforts that built America. I feel Amtrak is feeling the change in attitudes too and it is reflected in the commercial. An attic is where people tend to keep their histories- their roots if you will. Why do you think Amtrak filmed the little boy playing with the train set in the attic? Amtrak is encouraging and reflecting the return to trains. Trains aided immensely in the expansion of America. Our nation owes it to this historical form of business to keep it afloat.

1 comment:

  1. Nice point. Fun ad ( I love that the same ad is used in the bins you put your shoes, belts, etc. in when you are going through security at the airport). It seems like such a grand irony. In your next post, work on focusing a little more on the media itself. Here the media is your jumping off point, but the travel is really your main point. Nice job.

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